Ownership and Beginnings
Hollywoodbets is owned by Owen and Lesley Heffer. Their journey began when they arrived in Durban from Zimbabwe with limited funds and possessions. To make a living, they started by printing 100 tip sheets, which they sold outside the Greyville Racecourse. As the tip sheets gained popularity, they provided Owen with the means to establish a small publishing company, Winning Form. This company initially focused on publishing racecards for South African horse races.
The success of Winning Form inspired Owen to collaborate with Suren Rampersadh to open a bookmaking shop named Hollywoodbets, located near the Greyville Racecourse. This partnership and the subsequent success of their betting shop paved the way for the expansion to 96 betting shops across South Africa. Today, Hollywoodbets is a major player in the South African sports betting industry.
Headquarters
Although Hollywoodbets operates internationally, including in the UK and Ireland, its headquarters remain in South Africa. The corporate address is 6 Tetford Circle, Umhlanga Business Park, KwaZulu-Natal, South Africa.
Key Individuals and Leadership
Since its inception in 2000, Hollywoodbets has built a strong leadership team committed to delivering a premium betting experience. Key individuals include:
- Suren Rampersadh – CEO
- Rowan Cross – Chief Operating Officer
- Sandisiwe Bhengu – Head of Operations
- Pedro Miguel Casimiro – Head of Marketing
Additionally, the company is supported by notable figures such as:
- Adheesh Maharaj – Financial and Commercial Executive Officer
- Devin Heffer – Brand and Communications Executive
Licensing and Security
Hollywoodbets operates under several licenses from South African gaming control boards:
- Gauteng Gambling Board (License #BRA-024)
- Limpopo Gambling Board (License #BOOK 007-LGB)
- Mpumalanga Economic Regulator (License #9-2-1-00051)
- KwaZulu-Natal Gambling Board (License #BOM0092)
- Western Cape Gambling Board (License #10000107-027)
To ensure operational safety and security, Hollywoodbets employs industry-standard measures, including secure servers, encrypted data transmission, fraud prevention techniques, independently audited games, secure banking options, and responsible gambling policies.
The Importance of Ownership
Knowing the ownership of Hollywoodbets is important for several reasons:
- Legitimacy: It confirms that Hollywoodbets is owned by reputable individuals rather than anonymous investors.
- Responsibility: It ensures the company operates responsibly to maintain its reputation.
- Trust: For some, it is reassuring to know that Hollywoodbets is a family-owned business with a long-standing commitment to the betting community, as opposed to being owned by publicly traded gaming companies.
Trustworthiness
Hollywoodbets is regarded as a trustworthy bookmaker for several reasons:
- Family-Owned: As a family-owned independent bookmaker, it adheres to high integrity standards.
- Licensing: Its licenses from multiple gaming control boards verify its legitimacy and reliability.
Future Prospects
The future of Hollywoodbets looks promising. The company continues to grow its brand and strengthen its position as a leading South African sports betting provider. With local and international sponsorships facilitated through the Hollywood Foundation, the brand is well-positioned for further expansion into new markets.
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